Principle: SMART (specific, measurable, action-oriented, relevant, time-bound)

  1. Perspective/ context (industrial trend, position, etc.) 1.
  2. Criteria for success (Clear KPI of success, including financial and non-financial) 1.
  3. Scope of solution space (what is included and what is not) 1.
  4. Constraints within solution space (clear constraints) 1.
  5. Stakeholders (RACI, Responsible, Accountable, Consulted, and Informed) 1.
  6. Key sources of insights (specialists, database, etc.) 1.