Principle: SMART (specific, measurable, action-oriented, relevant, time-bound)
- Perspective/ context (industrial trend, position, etc.)
1.
- Criteria for success (Clear KPI of success, including financial and non-financial)
1.
- Scope of solution space (what is included and what is not)
1.
- Constraints within solution space (clear constraints)
1.
- Stakeholders (RACI, Responsible, Accountable, Consulted, and Informed)
1.
- Key sources of insights (specialists, database, etc.)
1.